Strategy & Execution for High Performance Entrepreneurs

At the end of this lecture, you'll have a super clear understanding of a simple strategy model that shows you how you can increase long term value and what your options are when selecting an area of focus

Learn the 3 levers that can be pulled to get more people to pay and see which one(s) may be most relevant to you right now.

Many companies get into trouble because they focus their attention only on the revenue side and not on the cost side.  But this can be the difference between profit or not!

Your ability to sustain or grow your profits is a major driver of value.  Mitigating risk can dramatically increase value

Learn each of the categories of business activities that can be explored to examine what works and what doesn't work in the business.  This will help you understand what needs to be fixed or leveraged to successfully grow.

Learn how to make massive increases in profits with just small improvements in 8 foundational numbers.  Access an online tool to project your future profits and to help select areas of focus.

Before beginning your planning journey, it's critical to have a solid understanding of the 7 steps you must take to make it most successful.  This lesson introduces the steps to you quickly and clearly.

This is a very quick introduction to the Playbook.  Make sure you enable Macros when asked to do so when opening the tool.

This is where you start working through the Playbook.  Rather than being required to figure out on your own all the areas that are working or not working, the tool methodically guides you through each area of your business and asks you simple questions that will lead to a clear and organized SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis

Define your Satisfaction and your Stretch goals across a number of areas of the business.  Then pick the top 3 you will focus on. 

As part of the iterative process we've discussed, this is where you start to narrow down the items on the SWOT to the ones that are most important.

Once you have whittled down your SWOT to a more manageable menu, you get to choose the Strategic Focus that will be the core of your strategic plan.

To fulfill on your Strategic Focus, you must narrow your activities to a small number of Strategic Priorities.  Here we assign the items on the SWOT to the appropriate and specific Strategic Priorities, thereby making it very easy to determine the tactics that need to be deployed.

Too many people think planning is complete when they have set strategic targets.  But that doesn't give you or your time enough guidance.  Nor does it create sufficient accountability.  So here you choose the specific tactics for each priority and select which quarter they will be implemented.

The Playbook will automatically generate your One Page Plan.  Here, you will learn how to use this as a key tool for Cascading Communications with your team

To maximize effectiveness and accountability, you want to assign the tactics and tasks and have them properly scheduled.  The Playbook populates the plan except for the scheduling.  We discuss here how best to do this.

The title says it all.  Your plan works if you work the plan.  This is about getting one on the same page and being accountable for successful implementation.  After all, it's only through action that you produce results.