The Complete Digital Marketing Guide - 27 Courses in 1

In this video you’ll learn what market research is, why it’s your starting point, and how it helps you avoid wasting time and money guessing.

In this video, you’ll learn how to identify clear audience segments before doing any outreach or content creation.

In this video, you’ll learn how to check if your audience segments actually exist, using real competitors.

In this video, you’ll learn how to find your audience’s real problems and map them to specific solutions.

In this lecture, you’ll install WordPress — the tool that lets you publish your product, service, or idea online without writing a single line of code.

In this lecture, you’ll pick your domain name.

In this lecture you'll learn how to install a theme to severely shortcut the website building process by using a starter kit with placeholders, giving you professional designer templates that we can use and mold into our own designs.

In this lecture you'll learn how to create and add in your own website title and logo.

In this lecture you'll learn how to handle and set up the pages on your website including a privacy policy, terms of service and a refunds & returns page.

In this lecture you'll learn how to create the header menu, your visitors main tool to navigate your website.

In this lecture you'll learn how to set up your footer and making important pages accessible like terms of service, privacy policy and refunds.

In this lecture you'll learn the best font pairing depending on the industry of you or your client.

In this lecture you'll learn how to design the hero section of your website–the by far most important part of the entire website.

In this lecture you'll learn how to add in credibility by creating a review section.

In this lecture you'll learn how to create themed sections aimed specifically at your audience segments with their key messages.

In this lecture you'll learn how to create and design a nice-looking products section to showcase the products you've got to offer.

In this lecture you'll learn how to design a mission section on your home page that'll be tied into the About page.

In this lecture you'll learn how to set up the store of your website so you can actually sell your products.

In this lecture you'll learn how to set up the shipping and taxes and automate that process.

In this lecture you'll learn how to set up a nice-looking clean product page, describing exactly what you're offering.

In this lecture, you’ll learn how to create your About page, connect it to your Mission section and statement, and add a contact form.

In this lecture, you’ll learn how to make your entire website mobile responsive.

In this lecture, you’ll learn how to add in a firewall, spam protection, backups and speed optimizations.

In this lecture, you’ll learn how to test your website to make sure everything works properly, and how to troubleshoot any issue that may appear.

In this lecture we'll be going live!

In this lecture you’ll learn to understand the words your audience segments are using when searching for your product–so you can appear as a search result and get them to your website.

In this lecture you’ll learn how to create content using the keywords you found in your previous lecture.

In this lecture you’ll learn how to make sure your articles are as SEO optimized as possible.

In this lecture you’ll learn how to use backlinks to boost your rankings. Backlinks work like "votes of confidence" for the search engines.

In this lecture you’ll learn how to set up your email properly, getting a proper SMTP (Simple Mail Transfer Protocol) email based on your domain name.

In this lecture you’ll learn how to capture leads on your website by using a lead magnet (a discount code) to incentivize them to sign up–building your email list.

In this lecture you’ll learn how to create email campaigns to reach out to your email list.

In this lecture you’ll learn how to install Google Analytics 4, the platform that'll gather all your data and display it in a read-able manner–helping you constantly improve your strategy.

In this lecture you’ll learn how to connect WooCommerce to gather all your eCommerce data into Google Analytics 4.

In this lecture you’ll learn how to track leads in Google Analytics 4, even using a double-opt in.

In this lecture you’ll learn how to track all possible sort of campaigns you may be using by utilizing UTM (Urchin Tracking Module) codes.

In this lecture you'll learn how to filter our your own or anyone else's traffic visits so you and your employees can work freely on the website without clouding the data.

In this lecture you’ll learn how to read the incoming data.

Transcript of the Strategy.

In this lecture you'll learn what the Marketing Theory section includes and will teach you.

In this lecture you'll learn what prompt engineering is, how it works and why it's the key to master ChatGPT.

In this lecture you'll learn how to use ChatGPT with a framework to get a jump-start in your prompt engineering skills!

In this lecture you'll learn how to set custom instructions to ChatGPT that'll automatically be applied to every new chat. It comes with a copy-paste template that'll guide you to maximizing the efficiency on your instructions–leading to better replies. 

In this lecture you'll learn how to use ChatGPT with more context (called priming) to drastically improve the accuracy and quality of your answers.

In this lecture you'll learn how to use ChatGPT with iterations to focus-in your answers towards completing the task you're asking for as accurately as possible.

In this lecture you'll learn how, and when to add in multiple examples to ChatGPT to get more specific answers. 0-1-Few refers to the amount of examples, all ruled by the needed level of specificity.

In this lecture you'll learn how to guide ChatGPT to give you replies (outputs) in specific formats. We call these Output Templates.

In this lecture you'll learn how to prompt ChatGPT to not only give you the specific answer you're looking for, but also the reasoning and logical process behind how it came to that specific conclusion.

In this lecture you'll learn how to prepare ChatGPT with an "act as" prompt in order to pre-install a certain expertise and give your answers an unique bias.

In this lecture you'll learn prompts to get multiple perspectives on a single subject.

In this lecture you'll learn how to use ChatGPT to simplify complex texts into something understandable.

In this lecture you'll learn how to use ChatGPT with follow-up questions to improve your results.

In this lecture you'll learn how to turn any ChatGPT replies into a table format by using simple prompt instructions, along with examples!

In this lecture you'll learn how to compare two or more things side by side. Since ChatGPT has internet access using Bing, this is incredibly powerful.

In this lecture you'll learn how to use ChatGPT with longs texts and have them summarized.

In this lecture you'll learn prompt ChatGPT to give you constructive feedback on anything you've created.

In this lecture you'll learn how to have ChatGPT give you a specific output, critique it, any then apply that critique to instantly improve it.

In this lecture you'll learn how to use ChatGPT to educate yourself in literally any subject.

In this lecture you'll learn how to teach ChatGPT to adapt to your writing style in preparation of creating any future content.

In this lecture you'll learn how to use ChatGPT as a friend and ask for advice in difficult situations.

In this lecture you'll learn the laddering method where you take any complex issue or subject and break it down into multiple parts and then prompt those parts one-by-one until the entire complex issue is completed.

In this lecture you'll learn how to combine different prompt engineering techniques and fine tune them in order to take your results to the next level.

In this lecture you'll learn what influencer marketing is, how it works and why you should consider using it as a part of your marketing strategy.

In this lecture you'll learn how influencer marketing works through a win-win-win situation by understanding everyone's needs and satisfying them. This is how you make influencer marketing into a scaleable strategy.

In this lecture you'll learn how to find the right influencers for your niche, resulting in a profitable influencer marketing!

In this lecture you'll learn how to pay influencers, not just with money!

In this lecture you'll learn how to reach out to influencers to see if you can find common grounds for working together.

In this lecture you'll learn how to sign the influencer that you've found.

In this lecture you'll learn how to track and measure everything in your influencer marketing to make sure you're staying profitable.

In this lecture you'll learn how to put it all together to create a campaign–effectively starting your influencer marketing journey.

In this lecture you'll learn how to build a team and how to assign different roles to improve and scale your influencer marketing.